How Does Google Places Work? Google Places, previously called Google Local, is aimed at helping consumers find businesses and helping business owners connect with potential customers. It is designed similarly to the nearly obsolete method of searching for businesses – the Yellow Pages. Visitors can search categories under specific cities, for example Hair Salons in Cincinnati, Ohio, and are provided with search results for salons in that area...
However, unlike the Yellow Pages, results are not ranked alphabetically. They appear based on factors such as number of reviews, amount of positive reviews, information available and how thoroughly the business’s Google Places page has been developed. Surfers are able to instantly see not only contact information and addresses, but also photos and detailed reviews written by actual customers.
A bad reputation on Google Places can have a devastating effect not only on your online presence, but also to your market of potential customers who are trying to decide where to spend their money. Fortunately, Google Places makes it easy for businesses to join and start taking control of their online reputation.
How Do I Get Started on Google Places?
Getting started on Google Places is simple and free of charge. All you have to do is sign up and begin making your profile. You will have options such as:
· Uploading photos of your establishment or even requesting a free shoot to complement existing photos
· Posting updates in real time to your page to promote special offers or events
· Access to analytics that track who is looking at your Google Places page, what keywords were used to search for your business, and where people are searching from
· Creating QR codes for advertisements and business cards that can be scanned by smart phones